Book review: Business the Richard Branson Way

Business the Richard Branson Way

OK so I’ve finished reading my four books on Richard Branson. Not only have I survived the ordeal, but I have also found it quite enjoyable and insightful. “Business the Richard Branson Way” offers an objective study into how this remarkable man has managed to build an infinitely elastic global brand that seems to defy the best of business literature on the subject. So far, something seems to be working.

This piece of work offers lessons, not only for the businessman or entrepreneur, but for anybody who is in any position of leadership. It is highly recommended. You will learn how the Branson brand:

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