Leading your tribe

I just finished reading Seth Godin’s book “Tribes” and have just been fired-up with its message of radically changing the rules of the game through the fluid, cause-based, leadership of communities that he aptly terms “Tribes”. Anybody who is involved in influencing the market of ideas, would do well to take this book’s central themes to heart. By the way, YOU are that person, involved in influencing the market of ideas. If you care about stuff, if you want to get things done, if you want to change things, if you use the power of words to bring about change…… then this message os for you.

If you are passionate about an idea, or a message, then there is a tribe out there waiting for you to take the initiative and lead. Your message needs you – your tribe needs you….. welcome to the new world.

Technorati Tags: Tribes, Seth Godin, Books, Viral, Marketing

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