by John Baw on May 25, 2009
Business the Richard Branson Way
OK so I’ve finished reading my four books on Richard Branson. Not only have I survived the ordeal, but I have also found it quite enjoyable and insightful. “Business the Richard Branson Way” offers an objective study into how this remarkable man has managed to build an infinitely elastic global brand that seems to defy the best of business literature on the subject. So far, something seems to be working.
This piece of work offers lessons, not only for the businessman or entrepreneur, but for anybody who is in any position of leadership. It is highly recommended. You will learn how the Branson brand:
Picks on Goliaths
Is in tune with the times
Haggles for everything and secures impressive outcomes from negotiations
Makes work fun
Stretches the brand infinitely
Leverages the power of media and news coverage
Inspires people and empowers them to draw out the best on them
Jumps on opportunities at the speed of light
Keeps everything small and nimble
Never loses the common touch
by John Baw on May 7, 2008
I am currently reading through this book and I am really impressed by the leadership that Rudy Giuliani showed during his tenure at the helm of NYC. There are lessons in leadership that I can and definitely intend to glean from these pages. Like all things, there are a few bones that one needs to pick and throw out, but there is also plenty of meat! These leadership principles have not been learnt from a textbook, they have been forged on the anvil of experience, and tried out during America’s darkest hour.
Pick up a copy and read. How about you? What inspiring leadership books have you read?
Technorati Tags: Rudy Giuliani, Leadership
